WordPress vs Wix – Which Is Better?

With so many website hosting and solutions platforms to select from, it can be difficult to determine which one to choose.

Whilst my focus is predominantly on doing SEO in Hong Kong, I do get asked by friends and potential clients which is the best Content Management System (CMS) to use for their Hong Kong project – and the answer I’d always give is – keep it simple and go with WordPress!

Disclaimer! I’m biased….I love WordPress and have spoken at WordPress Events in Hong Kong

Why Compare?

Like I said, I get asked a lot about the difference between (mostly) these two Content Management Systems just because they do seem to be the most popular.

However, with that being said, from my experience the two most popular website builders in Hong Kong are definitely either WordPress or Wix – hence the reason for this review.

So, let’s agree that WordPress and Wix are undoubtedly the most well-known, but which is superior? We look at what each one has to offer and which one could be the greatest fit for you.

Heads Up! I interviewed a WordPress developer in Hong Kong that might be of interest to you…

What Is WordPress?

According to W3, WordPress powers 42% of the websites on the Internet (as of 2021).

That is a huge number.

With that huge number also comes a vast amount of developers and coders that help further enhance and develop the CMS

WordPress is more than simply a website builder; it is a content management system (CMS), which gives you more freedom in what you can do but needs some technical know-how, preventing people without coding skills from fully utilizing it.

The flexibility that WordPress provides is really unrivaled, from its array of plugins and extensions to the ability to create a scalable website that looks and works exactly as you imagined; however, it is not without drawbacks, particularly for beginners with little to no website design or building experience. You will be responsible for your own site hosting, as well as any technical difficulties that arise.

What Is Wix?

Wix is a website builder that prioritizes simplicity. Its drag-and-drop method to website creation allows you to organize your website layout and piece together an appealing website fast and simply, even if you don’t know anything about coding or web design.

Because Wix is a WYSIWYG (what you see is what you get) interface, there will be few surprises when it comes time to publish what you’ve been working on.

This simplicity of use has a downside in that Wix lacks some of the sophistication of WordPress, so if you want to expand your website into a huge, complex site, you may find yourself outgrowing it eventually.

What’s The Difference Between WordPress vs Wix?

The distinction between WordPress and Wix is based on their potential. Wix provides a rapid start with its simple website construction tools, but it plateaus when WordPress’s flexibility outstrips Wix’s.

Both services are growing more complex all the time and provide features such as mobile app development tools, but we’ll look at the major points of comparison below.

Which CMS Is Easier To Use?

Wix is a drag-and-drop website builder that will get you up and running with your own website in no time. There are hundreds of pre-made templates from which to build your site, and learning the system is quick and simple.

To get the most out of WordPress, some coding expertise is required. When constructing using Wix, the editor is WYSIWYG, but when using the editor in WordPress, you’ll have to keep using ‘preview’ to see how your site will truly appear.

You do, however, have far more freedom and access to hundreds of themes when creating, and you can even engage a web designer to build your own bespoke theme.

What About eCommerce?

Wix has a strong eCommerce system, but it’s better suited to a modest selection of a few things rather than a comprehensive online store.

To get started with eCommerce on WordPress, you’ll need to choose and install a plugin, although it’s best suited to a full-fledged online store.

Take a look at our E-commerce web design and E-commerce SEO services sites if you want to maximize your E-commerce visibility.

If eCommerce is a serious concern of yours then I’d even consider using Shopify – and avoid WooCommerce is at all possible. WooCommerce is the eCommerce plugin for WordPress. I say that because from personal experiences I had significant difficulties getting the plugin to behave correctly.

Shopify is just a no-brainer if eCommerce is your thing.

Which Is Best For SEO?

Both Wix and WordPress include a variety of SEO tools that provide services such as keyword analysis and assist your site be found.

WordPress plugins have the potential to be more powerful, but the greatest are premium (paid) plugins, while Wix offers one for free with several of their monthly plans.

Let me keep this simple: if SEO is important to you then I’d stick with WordPress because Google seems to love WordPress and all the sites I have built and optimized have always done well.

In Summary

Writing content for a website is a crucial component that may increase its visibility.

Wix provides a simple blogging solution that works well if a blog will not be the primary focus of your site.

WordPress has blogging at its heart, and it is the clear victor if a blog is to be the major feature of your site. However, unlike Wix, it does not have its own specialized collection of photos and videos, so you will need to find them yourself.

While WordPress can brag that it has been used to build a sizable percentage of websites, it is not for everyone; you’ll need a basic understanding of coding and be willing to put in the effort to get the most out of it.

Wix is a quick and easy option that will meet your needs and get you up and running quickly if you don’t want a huge, sophisticated website with a complete online store.

Don’t forget that having a fantastic website isn’t enough to make your business a success. You’ll need to consider things like email marketing to ensure you’re attracting and maintaining customers.

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