What Is Local SEO & How To Do It?

If you’ve reached this post then I am assuming two things:

  • Interested in learning about local SEO,
  • And, that you are in Hong Kong

Local SEO means exactly that: it is SEO that is “done locally”.

In this instance, it is entirely related to improving your Google search engine rankings here in Hong Kong.

In this post, we will discuss some important concepts of local SEO by explaining what it is, importantly how to do it.

Heads Up! You might be interested in our Local SEO Hong Kong company list

What Is Local SEO?

When customers search for particular keywords in Hong Kong, SEO (Search Engine Optimization), when done correctly, ensures that everything works to get your website to rank as high as possible, i.e. showing up as one of the top results on Google or other search engines.

Local SEO is quite similar to this, but its primary focus is on delivering to customers outcomes that are more pertinent to the location in which they now find themselves. This is of utmost significance when presenting the user with places and locales that are located in the user’s close area.

Here’s a quick example.

Say we search for “pet stores”, on Google. The SERP (Search Engine Results Page) would return a bunch of results relating to “Pet Stores” throughout Hong Kong. But, if we narrow this down and place “near me” at the end of the search query then of course the results would be far more targeted.

Google recognizes that you’re looking for pet retailers in your area. As a result, it provides you with the information you want about that region, which is close to your position.

As soon as I enter a location-based query, Google is able to provide the user (in this case, me) with results that indicate pet retailers in the vicinity (in this example, near Hong Kong). And none of this would have been feasible if Google didn’t know where these bakers were.

It’s critical that Google has information about your business’s location, among other things, in order for you to appear in search results when a user types in a location-based query. However, even when Google receives the company information, the results must be organized in a hierarchical manner. Google must just organize them in a specific sequence. In this case, there is a technique to ensure that your business appears at the top of the search results when a person looks for companies similar to yours in your area.

How Do Professional SEOs Do Local SEO?

When determining who gets to rank at the top of the local results in the SERP, search engines consider a number of elements, including the correctness of your GMB (Google My Business) listing, and your visibility across significant directories and websites on the internet, and so on.

If you own a business and want to be on the first page of Google, local SEO is critical to ensuring that customers discover you.

Local SEO is vital, and for a major reason: the majority of searches are local.

If you want to understand how to enhance your local SEO, here are some actions you may take:

Optimise Your Main Pages (especially Your Homepage)

Your site should make it very apparent who you are, where you are, and what you do. Make it simple for Google to understand these aspects of your business. This information should be clearly stated in your page title tag, the header tag, and the meta description.

Create a Google My Business (GMB) Page

Creating a GMB profile is vital.

Without one, you can not appear in the results of your Google Local Pack here in Hong Kong. Even if there are over 2,000 categories, they have some weird ones, so you should try your best to discover the one that fits your company in the way that makes the most sense. If the category in which your company operates is not stated, try not to become frustrated.

Get Reviews – Ask For Them!

Getting so not only leverages your Google My Business profile to encourage your consumers to write wonderful reviews for your company here in Hong Kong, but it also attracts additional local people to buy from you, which is a win-win situation for both parties involved.

Optimize for Voice Search

Voice search will continue to grow.

However, when it comes to local SEO, it’s crucial to focus on how people ask queries to computers rather than how they write them out. In other words, when clients conduct voice searches, they utilize more long-tail terms than when they conduct regular searches. As a result, you’d have to adjust the SEO of your material to match the more conversational sound of someone speaking.

Now that we have discussed the absolute basics, let’s give an overview of the benefits of local SEO.

What are the Benefits of Local SEO?

The benefits are obvious:

  1. Generate new customers for your business
  2. Increase the number of visitors to your website
  3. Increase your local company’s brand awareness
  4. Determine who your potential customers are
  5. Get positive feedback from satisfied consumers and increase your business
  6. High User Engagement and Conversion Rates
  7. Evaluate your company’s performance
  8. ROI-Friendly business strategy

Examples of industries that benefit the most from local SEO include:

  • Locksmiths
  • Law offices
  • Plumbers
  • Bars and restaurants
  • Pet shops
  • Property sales (Real Estate)
  • Schools

In Summary

Local search engine optimization (SEO) enables you to grab local search territory and engage with local searchers, as opposed to traditional SEO, which focuses on increasing the exposure of your website on a national or international scale. Both traditional SEO and local SEO employ a lot of the same tactics.

With the help of local search engine optimization (SEO), you are able to upload critical details about your website to the internet, such as your company’s address and phone number. This helps enhance the exposure that your company gets on the web, which in turn increases the likelihood that locals will be familiar with your company.

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