♿ Making your website accessible is a ranking factor for whatever market you are in or whatever location. If you are trying to get improve your SEO then this article will help.
The goal of making a website accessible is to provide every user an equal opportunity to grasp your material.
Because Google’s goal is to promote the greatest possible user experience in all areas, several aspects of SEO place a special focus on accessibility for all users.
If you fail to satisfy Google’s expectations in this area, you entirely negate what they’re attempting to do as one of their key goals, and you’re likely to pay the repercussions in terms of where you rank in SERPs. However, if you make an effort to make your website as accessible as possible, you will most likely be rewarded in terms of rankings and, as a result, organic traffic.
As a result, SEO and website accessibility naturally go hand in hand.
We’ll look at how you may make your website more accessible and, as a result, reap the SEO benefits.
Your major priority should always be user experience, therefore striking a balance between user experience and SEO optimization is critical. Seek expert guidance if you’re unclear about the impact modifications to your website will have.
So, How Do We Make Our Websites More Accessible?
- Have Descriptive Link Texts
- Alt Tags
- Semantic Markup
- Implement A Proper Heading Structure
- Clarity and Readability of Text
As with many of these components, prioritizing enhancing the experience for every user on your website as much as possible will be recognized by Google, resulting in your website being rewarded in terms of ranking position.
The accessibility factors mentioned above are just a beginning point, but they have the potential to provide readers with accessible and relevant material and should be incorporated into your entire SEO strategy. The more relevant and accessible your website is, the better it will perform in terms of SEO.
Although accessibility was not previously prioritized in many SEO methods, the two are now intimately related, and as a result, your overall results will be lacking if your SEO strategy does not take user accessibility into account.
Putting accessibility and overall user experience at the center of your website’s design when using SEO methods is one of the greatest ways to make your website a better place for all users while also suggesting to search engines that you’re deserving of ranking well.
If you’re unclear how to integrate any of these components, or if you have any concerns about how to make your website more accessible to all users, please contact me – I’d be more than happy to help.
I’m a digital marketing consultant in Hong Kong so I’d be more than happy to share my knowledge with you.