What Is Meant By SEO Services?
- 1 What Is Meant By SEO Services?
- 2 Technical SEO
- 2.1 Website Loading Time (“Site Speed”)
- 2.2 Responsiveness to Mobile Devices
- 2.3 SSL/HTTPS (Secure Socket Layer)
- 2.4 OnPage SEO
- 2.5 Table of Contents (Headers)
- 2.6 OffPage SEO
- 2.7 The Internet and Social Media
- 2.8 Links (backlinks)
- 2.9 Organic SEO
- 2.10 Local SEO
- 2.11 Speech SEO
- 2.12 Managing Your Reputation
- 2.13 How Much Does SEO Cost in Hong Kong?
- 2.14 Is SEO Worth The Money In 2021?
- 2.15 SEO vs SEM in Hong Kong
Anyone offering Hong Kong SEO services would all be configured with one goal or objective in mind, i.e. to get your website long-term organic Search Engine Optimization growth.
There are various types of SEO Services.
This article goes into the different SEO solutions that can be used to improve a website’s ranking; with a focus being on Hong Kong.
The tactics used will vary between the digital agencies, but essentially they will all offer a combination of the following services:
In this section, let’s take a look at the technical aspects of a website that influence its rankings.
The efficiency of the Code
The efficiency of the code used to construct the website is a critical element in website optimization.
Bloated, inefficient code will slow down a website’s load time and dilute the code-to-text ratio (OnPage-content).
When we refine OnPage material, Google responds best when the website code is kept to a minimum. When there is less coding on a website, Google can better interpret the textual sense. This aids in the improvement of rankings.
Code efficiency is a big ranking factor: here’s a good article if you’re interested in learning more.
Website Loading Time (“Site Speed”)
Google’s rating algorithm is modified on a regular basis to boost the user experience.
In addition to providing correct data that answer a question, Google considers a website’s pace while rating it.
Your site visitor would have a better experience if the website is quicker.
If all other factors are similar, Google would choose a faster website over a slower website since the faster website will more definitely have a superior user experience. The time it takes for a page to load should be less than 2.5 seconds.
Responsiveness to Mobile Devices
Another critical rating aspect is whether or not a website is able its format to different resolutions of different devices.
This would ensure that the architecture adapts to the system being used to display it.
Websites that aren’t responsive will be unable to fit the whole width of the viewing area on a laptop, tablet or mobile.
The on-screen material must be decreased in size to suit the page, which usually renders the page unviewable. If all other factors are similar, Google would choose a mobile-friendly website over a non-mobile-friendly website.
SSL/HTTPS (Secure Socket Layer)
We all want to be safe online and not be the victims of malware.
Malware on a website is an egregious example of a bad, insecure website.
Naturally, no one wants to infect their machine by using a non-secure website. Google has been increasingly emphasizing the value of providing a stable website by elevating HTTPS pages over HTTP sites.
HTTPS merely indicates that the website is secured by an SSL certificate. Secured Socket Layer (SSL) is an acronym for Secure Socket Layer. It’s a contact protocol that establishes a safe link between a website and its visitors. Google values the security of information entered by visitors and obtained by the website, so a website that is SSL safe (HTTPS) would be ranked higher than one that is not (HTTP).
In this section, let’s discuss the important SEO Process of optimizing observable page items that have an effect on rankings.
Meta Description and Page Title
The title tag and meta overview of a web page are essential for SEO rankings for two purposes.
To begin, both should provide your primary keyword(s) to aid Google’s understanding of your page’s semantic context.
Using a combination of the keywords instead of keyword stuffing (old school SEO). Using synonyms, term combinations, and changing the sequence of terms inside a keyword expression is recommended.
A competent SEO services firm would know how to refine title tags and meta descriptions to boost organic traffic and help Google search queries rank.
The second reason page titles and meta descriptions are critical is that they enable you to set yourself apart from your competitors’ web page results. Google’s more recent optimization considerations, such as consumer experience indicators like time on site, bounce rate, and click-through rate, are also used in current SEO best practices.
As Google notices that one web page is being used for longer periods of time and has higher visitor interest, that page is more likely to outrank sites with poorer traffic metrics. Page titles and details that are accurate and interesting tend to raise click-through rates and decrease bounce rates.
Table of Contents (Headers)
Web sites that are organized intuitively are valued (and rewarded) by Google. Headings aid in the organization of material on a website. Big topics have more popular headers, similar to a term paper summary.
These will have H1 which H2 heading tags and would define further macro concepts in terms of SEO. When further depth is covered within each overarching topic, less prominent headers such as H3 and H4 are used.
The correct usage of header tags is critical to search engine rankings. I’ve seen a significant change in a website’s rankings by just updating the H1 on the home page on many occasions. SEO service providers understand how to customize and use headings to boost Google rankings.
The material (text) of a web page has a significant impact on its future rating. As previously said, Google monitors visitor utilization indicators such as period on the website and bounce rate. If the specialist SEO services firm focuses solely on refining names, meta explanations, and headings to boost rankings, the results can be fleeting.
The OnPage material must, in the end, add value to the visitor. For eg, simply listing resources is tedious. The website becomes more important to the visitor as it often contains the advantages or importance of such resources to the future client. The increase in rankings has more staying power because the website is succinct, has an enticing interface, and utilizes rich media (videos, images, etc.) that boost user experience.
In this section, I’ll discuss using optimization features that aren’t directly linked to the page.
OffPage SEO strategies help boost a website’s domain authority, which is an indicator of its trustworthiness and “capacity” to rank high. If OnPage SEO lets search engines grasp the textual sense of a website and its web pages, off-page SEO helps improve a website’s authority and Google’s understanding of which websites can rate first.
The Internet and Social Media
The usage of social media tends to raise brand visibility and increase the number of visits to a website. The more a page engages with social networking, the more likely it is that social media users would visit it. When it comes to off-page SEO, Google prioritizes providing its customers with high-quality material. The volume at which information is posted publicly is one of the strongest metrics of quality content. Social networking marketing is an excellent way to inspire people to share the material on a page.
If an SEO firm isn’t using SEO best practices for link building, it’s possible that they’re only concerned with the number of backlinks. The consistency of backlinks is more critical when it comes to optimizing rankings. One high-quality backlink from a reputable, credible website is preferable to ten or even 100 low-quality connections. The trick to getting high-quality backlinks is to provide useful information on your website that others will reference and share with their guests.
Backlinks are at the forefront of Google’s rating algorithm. Backlinks from one page to another are compared to word-of-mouth references by Google. The further backlinks (referrals) a website gets, the more Google considers it important and, as a result, the higher its rankings. Since backlinks are so essential for domain authority and ranking well, they’re often the most abused in terms of spam.
In this section, I’ll outline the all-important aspect of organic SEO ranking.
In Hong Kong, this is particularly interesting because the population is for the most part bilingual, but most searches are run in English so if you are an SEO Agency in Hong Kong you’d likely manage your services to be English-led.
Businesses in Hong Kong with a national and foreign outlook need organic SEO.
Through optimizing a website for Google’s search engine algorithm, this form of SEO focuses on maximizing rankings inside the organic search results (rather than the “local-pack”).
Traditional or classic search engine optimization, which begins with keyword analysis, is known as organic SEO. The internet is awash with posts about how to boost Google rankings by organic SEO.
OnPage and off-page optimization techniques are used with this form of SEO operation and involve topics like meta tag and page title optimization, OnPage content optimization, backlink creation, and social network use.
Hong Kong has dozens of localized regions and SEO changes if you’d like to market your services to a particular region in the city.
For example, perhaps a dentist in Central would only be interesting in local Hong Kong SEO services in the city center as opposed to ranking for Dentist Services in Tai Po for example.
Businesses that focus on local/regional markets can benefit from local SEO services. General organic search optimization is older than location-targeted SEO. Local SEO focuses on being included in the local pack, a section of Google results that includes a chart and a selection of three local businesses.
For small companies that depend on local buyers, the local listings section is a big opportunity. Local website optimization SEO techniques are distinct from organic SEO techniques. Local SEO benefits restaurants, car repair shops, electricians, and plumbers, to name a handful.
What about improving voice search rankings?
The newest kind of search engine optimization is voice search optimization. Since the majority of users prefer voice search to typing, voice search is expected to account for more than half of all queries by 2021. Prioritize making a short website (under 4 seconds), SSL protection website encryption, and a clearly specified question and the response of 30 words or less while optimizing for voice search.
Managing Your Reputation
Online identity management is another significant aspect of search optimization services that a competent SEO firm can have. Online feedback is useful to the bulk of internet users when making buying decisions. Amazon reviews are among the most well-known web reviews. Real consumer ratings are very helpful to prospective consumers who are researching goods.
Company and business reviews, including product feedback, are helpful to those seeking to employ a firm to provide services.
Feedback forms may both benefit and harm a business.
Companies with positive ratings have a better chance of being recruited than businesses with negative feedback. Good reviews are encouraged, although unfavorable reviews are minimized, thanks to reputation management systems. Helping clients react positively to online feedback is an important aspect of SEO agency services.
How Much Does SEO Cost in Hong Kong?
Determining the cost of SEO services in Hong Kong may be a real challenge.
Though the price may not be the determining factor when hiring an SEO company, it is still of the significant importance of course!
Comparing rates can be complicated as well, with certain rates quoted on an hourly basis, one-time job and project prices, monthly retainer contract levels, and pay-for-performance arrangements.
Growth Hackers HK performed this research and found that SEO rates for a major SEO organization in Hong Kong vary from HKD$ 900 per retainer to over HKD$ 50,000 per month (for a retainer).
For that SEO budget, you will get around 35 hours of specialist SEO services from a fairly inexpensive digital marketing agency.
Is SEO Worth The Money In 2021?
I work as an in-house SEO Specialist and that’s all I do: SEO. I get asked often: “Is SEO worth it?” and “Isn’t SEO Dead – it’s all about SEM right?”
And, the answer is – yes! It is definitely worth the cost. If you are at the top of Google in Hong Kong (or internationally if that is your focus), then being so will generate profit!
Old SEO tactics that were extremely successful and could effectively, comfortably, and cheaply market the company up the Google rankings ladder are no longer in use, so whereas in the past it was more affordable, it’s now more expensive because it requires more services and skills to be able to compete and rank.
SEO vs SEM in Hong Kong
If you ask “Which is better, SEO or SEM?” then you’re one of many.
You may have wondered if you can use SEO or SEM while creating your digital marketing plan, and which is a better match for your campaign.
To react to these concerns, you must first comprehend the distinctions between these linked yet distinct techniques.
The term “search engine optimization” (SEO) is an abbreviation for “search engine optimization.” Its aim is to improve your organic search engine ranking and traffic by tuning different facets of your website. Organic search results appear under the paid search lists on Google’s search tab.
High-ranking results help you to produce a vast amount of web traffic at no expense because organic search engine rankings do not force you to expend advertisement money on a per-click or per-impression basis. However, Google is evaluating websites’ consistency more rigorously than ever before, which implies it could take months or even years to reach high ranks in the search results.
SEM stands for “search engine marketing,” and it applies to some form of paid advertising on search engines. Search, multimedia, video, and even mobile app advertising may all be used to promote your company. SEM is normally paid per press, and if your ad budget is depleted, your ad will be automatically removed.
You don’t have to wait for indexation or going up the ranks in order to get traffic for SEM. As long as you want to pay for your ad after it is put by Google, it will appear on the search results list.
Combining SEO and SEM might be the best option for you, so let’s look at how you can come up with a good plan and combine the two for better outcomes.