I’ve been trying to rank for some choice SEO Hong Kong related keywords for over three years now (since 2019) and I’ve been able to hit SERP position #1 for the search term “Hong Kong SEO”.
It’s All About Search Intent…
Ranking for keywords is all about intent.
I’m happy to share some ultra useful data with you that ranking for Hong Kong SEO will net you on average anywhere between 30 to 50 visits a day.
Someone who types in those keywords is either:
- Curious to see who ranks
- Curious in seeking SEO Services in Hong Kong
Of course, we’re interested in the second option.
With that being said, I dug around and did some research regarding SEO and Hong Kong related keywords and this is what I discovered:
| Keywords | Estimated Volume | Intent |
| seo services hong kong | 4,990 | Commercial Intent |
| hong kong seo | 4,400 | Curious |
| seo in hong kong | 3,900 | Curious |
| seo service hong kong | 3,345 | Commercial Intent |
| seo company in hong kong | 3,312 | Commercial Intent |
| seo company hong kong | 2,500 | Commerical Intent |
| seo hong kong | 2,500 | Curious |
| seo hk | 1,800 | Curious |
| seo agency hong kong | 1,540 | Commercial Intent |
| hk seo | 890 | Curious |
So, it seems that there’s a wide range of expected traffic with certain Hong Kong SEO related keywords.
It’s all about the intent
Ranking on top of Google for “Blockchain” would be an expensive vanity project.
The reasons for this is because the intent is not clear, indeed, it’s likely an old granny or like-minded curious searcher than a serious commerce-driven professional.
A better keyword would be “Blockchain” and “Key Keyword”, and the reason for that should be obvious. In other words, making your keywords slightly more longtail will make them face slightly less competition (in theory!), but the intent will sky-rocket.
In Summary
Do the 80/20 rule with the emphasis being on keyword research.
I simply decided to focus on Hong Kong SEO, but had I instead focused on something like: Digital Marketing Agency in Hong Kong, I likely would be reeling in a lot more traffic than simply focusing on a marketing niche which is Search Engine Optimization.
As an SEO specialist in Hong Kong it was inevitable that I’d end up trying to rank for SEO-related keywords.