My agency, “Growth Hackers Hong Kong” is a Hong Kong Based SEO & Lead Generation company.
Through blood, sweat, and tears I’ve perfected a highly effective Growth Hacking approach to lead generation.
In summary, my team and I, are able to offer clients a reliable way to generate leads and appointments in even the most difficult of markets.
What Is Lead Generation?
Just to be clear, when I refer to “LeadGen” and Lead Generation Services, what I am referring to is a process in which an agency (i.e. “us”) would manage campaigns to discover, qualify, and nurture customers for businesses.
So, What Makes Me Different?
Like every technology, the processes and methodologies behind Lead Generation have changed – and they’ve changed for the better in the sense that it has become more efficient to be able to capture leads and process them, but only if you know how to do it.
I’ve been generating leads in Hong Kong for local clients for the last six months but prior to that I was living in Japan and the United States also working within Digital Marketing and LeadGen has always been a part of my daily activities.
The Current State Of Play For Lead Generation
When it comes to cold email and cold outreach, the most important thing is to evoke curiosity in a light and friendly manner.
Remember, your target market (audience), whoever they may be, will be receiving literally hundreds of cold outreach email every single day – you’ve got to be able to break the pattern in a light and friendly way – and this is something which I’m proud to say that I’ve been perfecting over decades of trial and error.
There are at least a dozen variables that need to be fulfilled before an appointment can be made with a cold prospect, and when I say an “appointment” I am referring to the cold prospect being converted into a “warmed up lead”.
Some of the variables include:
- A best-of-breed tech stack/tools stack to make sure your emails are being inboxed (and not being sent to spam);
- A proven evocative subject field that tweaks interest and engagement;
- Excellent copy that sends positive signals to the recipient;
- Scheduled “follow-up” emails that are inboxed at perfect times of the day;
- And – clear CTA’s with preferably a sense of urgency
Peppered into the above are growth hacks that are the “Secret Sauce” when it comes to Lead Generation.
Hong Kong Lead Generation Services
The services that I offer are 100% tailored to your service and niche – something which is obvious but needs to be stated anyway.
Bi-lingual certainly helps but it’s not a deal-breaker.
Brain-storming with a client is the initial starting point that nine times out of ten generating a ton of hacks that can be deployed of the Lead Generation Process to begin.
Furthermore, it’s all about testing. The A/B testing methodology is critical to success.
Other services which I offer include data-curation and data-scraping, i.e. “finding” potential targets to go after.
My processes discover social profiles, email addresses, phone numbers, addresses and a whole plethora of other signals that can be used as touch points when engaging in cold outreach.