SEO isn’t rocket science, but it does not a lot of experience for it to be truly impactful. One of the key things about SEO is that it does, genuinely, really depend on the niche and the level of competition.
In this post, I hope to explain some tips that should help you select an appropriate SEO Agency best suited to help your company grow.
Who Is This Resource For?
If you’re a company owner who is ready to take your SEO efforts to the next level, you should seek out an SEO service that can perform.
It is possible, however, that you have difficulty finding and hiring an SEO firm that delivers genuine, quantifiable benefits for your organization.
These are my best SEO agency-recruiting suggestions – the advantages and disadvantages of outsourcing, along with advice on screening and interviewing.
Does The Agency Need To Be In Hong Kong?
I’d say: yes.
And I’d say yes for these reasons:
- You can meet with them on a regular basis (meeting in person far outweighs “Zoom Calls”;
- They will know Hong Kong and the nuances of doing business in the city;
- You can create a more meaningful relationship with them and grow together.
What Are The Advantages Of Outsourcing SEO Work?
Understandably, however, perhaps you just don’t have the budget to work with a local Hong Kong SEO Company – and that’s fine.
Perhaps you’ve invested in some SEO tools and you’ve tried to do SEO on your own, but now you need a more professional and consistent solution.
In certain cases, engaging with a professional SEO agency may be the best way to ensure you avoid problems, lost time, and money down the sink with your marketing.
You should consider employing an SEO firm if you are thinking about the advantages.
Let’s Recap: Hiring An SEO Company Will Help You By:
- Saving money by accomplishing data-driven, highly focused marketing strategies that use your marketing budget efficiently.
- Introducing a (new) and wider range of marketing channels is needed to reach a diverse customer base.
- Reduce expensive SEO errors (aka “Google Penalties).
Your focus in choosing an SEO firm in Hong Kong (or a consultant) is to choose a supplier that matches your business’s demands, ambitions, and goals.
Let’s dive into my tips that will help you choose the right partner.
Table of Contents
- 1 Start By Asking Your Network
- 2 Get A Quote (Not A “Ball Park”)
- 3 What SEO Services Are Included?
- 4 What Are The Outcome Metrics? (KPI’s)
- 5 Make An Appointment For A Call?
- 6 Do Your Own DD (Due Diligence)
- 7 Check Out Their Social Media
- 8 Ask For (Industry-Specific) Case studies
- 9 Be Clear In Explaining Your Company’s SEO Strategy
- 10 Evaluate Your Alternatives And Then Compare Them
- 11 Don’t Rush Into A Partnership
Start By Asking Your Network
Your current network might be an excellent source for SEO agency recommendations, especially if you’re in the same industry.
Ask your network for recommendations on the provider.
Doing so will introduce you to individuals who can vouch for the provider’s performance, provide an honest assessment, and guide you in the correct way.
Get A Quote (Not A “Ball Park”)
Once you have reached out to an SEO firm or consultant, seek an estimate of the cost and time they anticipate to do the work for your site. If a supplier doesn’t explicitly explain their services or pricing, it’s likely that you’ll regret the decision.
An effective SEO service will have an estimate of the work necessary to boost your website’s search engine rankings, the length of time it will take, and the cost of that service. Before making a final decision, you should be able to confidently estimate how much time and money you’ll spend with the optional extras yet to be negotiated.
What SEO Services Are Included?
This is key.
Make sure you understand exactly what SEO Services are being offered.
All-in-one SEO packages are advertised as being perfect for the majority of business owners, but it’s crucial to be wary of those that sell packages that fit one mold.
When you are searching for a marketing company, you are looking for a service that will spend time understanding your business and crafting a plan that matches your unique goals and target demographic.
In order to be sure you’re not overpaying for SEO, it’s important to identify what is included in their package. On-page SEO, local SEO, technical optimization, content generation, and link building are some of these services.
What Are The Outcome Metrics? (KPI’s)
Every company owner hopes to get to the top of the search engine results page (SERP), but it is not all that SEO is about.
A credible SEO company realizes that the overall purpose of any SEO plan is to benefit the business, therefore they will also look at other important metrics, such as performance indicators (KPIs).
Traffic counts, conversion rate, leads, and income earned are some of these KPIs. They should be able to convey the whole benefit of SEO and the importance of these measurements for gauging SEO performance.
Make An Appointment For A Call?
Be sure to speak with your prospective provider in person (or on the phone) before you sign a contract.
Discussing your requirements in greater depth, asking questions, and finding out whether or not this person is the perfect person for you is all part of the process.
Do Your Own DD (Due Diligence)
It’s always recommended to do some preliminary research before choosing a new SEO partner. Doing so will allow you to understand more about their services, their methodology, and their customer outcomes.
Looking out for consumer testimonials, along with examining their social media accounts, are key components in doing this research.
It’s usually a good idea to review the provider’s testimonials to learn about their former clientele and the manner they do business.
For good measure, search for proof that they’ve created outcomes for their customers by assisting in increasing traffic, generating leads, or making sales.
Keeping an eye on the social media activities of search engine optimization firms may give you a clear picture of their approach to SEO and how they deal with customers. Check out what blogs and social media postings are talking about a company to find out if they’re a brand you’d want to collaborate with.
When considering examples of case studies and portfolios, focus on these two sources.
Ask For (Industry-Specific) Case studies
They don’t have to have a specific “use-case” of their SEO work in your identical industry but they ought to be able to demonstrate how similar processes could be implemented.
Look at the company’s website to see if they offer any case studies or samples of their prior work while you’re scouring Google, Facebook, Bing, and Yelp for reviews.
Case studies may be able to tell you how much their customers love working with them, but testimonials may also let you know how much their services are contributing to a certain company’s results.
Think critically about a company’s communication on analytics and how to interpret them. What is their definition of success? Do they spend a lot of time comparing ranks, or focus on measures that are more apparent?
As you go through their case studies and website material, these are all great questions to ask yourself. Each time they deliver a response, it has the power to strengthen or damage your faith in their services, which will help you assess if they are the correct business partner for your company.
Be Clear In Explaining Your Company’s SEO Strategy
In order to work towards the lofty objective of “ranking at the top of Google,” it is probable that you have other, more practical objectives in mind. Always make sure you express your goals to your possible service provider to ensure both of you are on the same page.
To assist you better define your SEO objectives, it is essential that you work with a professional who can take the time to understand your organization and its needs. Having a clear understanding of your company’s goals will enable them to effectively communicate your expectations to you from the start.
Evaluate Your Alternatives And Then Compare Them
There is no need to work with the first SEO firm that you encounter.
Go ahead and evaluate your alternatives, shop around, or obtain a second opinion before making a final decision. Ultimately, it will come down to who best knows your organization and is capable of helping it achieve successful SEO outcomes.
Don’t Rush Into A Partnership
It is necessary to investigate your alternatives, ask the correct questions, and seek evidence of results in order to choose the best SEO firm for your organization.
The finest agencies will spend time learning about your organization and devising a plan that maximizes your online visibility.
I hope that this post outlined some ideas on how to find a decent SEO firm and how to choose a suitable one for your requirements, industry and business.