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eCommerce and SEO
As the world of eCommerce expands, so does the significance of SEO. For those unfamiliar with the world of online shopping, SEO (Search Engine Optimization) is the practice of optimizing a website for Google search in order to increase web traffic and improve conversion rates.
There are numerous aspects that contribute to SEO, but one of the most crucial is selecting the appropriate eCommerce platform. Shopify and WooCommerce are two of the most popular eCommerce platforms, and they each have their own set of SEO strengths and drawbacks.
Shopify is a hosted platform, which means it handles all of the technical requirements of running an online store for you. This is beneficial for folks who are not as tech-savvy or do not have the time to address technical issues.
What is eCommerce?
eCommerce refers to the online purchase and sale of goods and services. It’s big business these days: global eCommerce sales totaled $3.53 trillion US dollars in 2019. And it’s just going to grow: eCommerce sales are predicted to reach $6.54 trillion US dollars by 2022.
If you want to open an online store, you’ll need to select an eCommerce platform. There are numerous solutions available, but two of the most popular are Shopify and WooCommerce.
Shopify is a premium platform that includes everything you need to set up an online store, such as a customizable website and shopping cart system. WooCommerce is a free WordPress plugin that you may install on your existing website.
How Does eCommerce Use SEO?
It is critical for the owner of an eCommerce firm to invest in SEO in order to assure its success. Investing in SEO will increase the visibility of the eCommerce store online and generate more organic traffic. There are several strategies to improve the SEO of an eCommerce website, including improving names and product descriptions.
Choosing the correct keywords is another technique to optimize an eCommerce website for SEO. Keywords are the words and phrases that potential customers type into search engines while looking for products or services. Businesses may boost their chances of appearing in search engine results pages by putting relevant keywords on their eCommerce website.
Finally, link building can help eCommerce businesses enhance their SEO. The practice of getting other websites to link back to your website is referred to as link building.
Keyword eCommerce Research
- Any eCommerce business that wants to increase its SEO should begin with keyword research. There are several approaches to this, but the most important thing is to determine which keywords are most relevant to your product or service.
- Once you’ve determined which keywords are most relevant to your organization, you can begin implementing them into your website content and Meta tags. This will help your website rank higher in search engine results pages, resulting in more traffic.
- While there is no guarantee that keyword research will yield rapid results, it is an important component of any eCommerce SEO plan. You may put yourself in a far better position to succeed in the long run if you take the time to identify the ideal keywords for your business.
Optimizing eCommerce Pages For SEO
As eCommerce grows, it is critical for businesses to optimize their pages for SEO. They may ensure that their products and services are visible to potential buyers by doing so.
Businesses can do a few things to optimize their eCommerce pages for SEO. First, they must select the appropriate keywords. Keywords are terms or phrases that potential customers type into search engines while looking for products or services. Second, firms should establish unique and relevant page headers and descriptions. This will assist search engines in understanding what the pages are about and indexing them appropriately. Finally, firms should ensure that their websites are mobile-friendly. With more people using the web on mobile devices, it’s critical that your eCommerce pages be easy to access on a small screen.
Link Building For eCommerce SEO
One of the most crucial parts of eCommerce SEO is link building. You may boost the visibility and organic traffic to your eCommerce site by building links to it. Guest blogging, directory submission, and social media are all good approaches to get links to your eCommerce site.
Guest blogging is an excellent technique to increase the number of links to your eCommerce site. You can earn high-quality backlinks to your site by writing guest blog posts on related blogs. Another excellent technique to build links is through directory submission. You may gain high-quality backlinks and boost your visibility by submitting your eCommerce site to relevant directories. Social networking is also an excellent strategy to increase the number of links to your eCommerce site. You may earn high-quality backlinks and enhance your visibility by sharing your material on social media.
Measuring SEO Success For eCommerce
There are several approaches to assessing SEO success for eCommerce shops. Sales are usually the most crucial metric, but other factors such as traffic, conversion rate, and average order value can also help you determine whether your SEO efforts are paying off.
Tracking the number of organic visitors to your website over time is one technique to gauge SEO progress. If you notice a consistent increase in organic traffic, it’s a strong sign that your SEO efforts are paying off. Another measure to monitor is your conversion rate; if more visitors are making purchases on your website, it’s another piece of evidence that your SEO is working.
Finally, keep an eye on your average order value. If your average order value is rising, it suggests that not only are more individuals purchasing from your store, but they’re also spending more money.
Finally, the performance of eCommerce SEO can be measured using a range of measures such as traffic, conversion rate, and organic search ranking. eCommerce organizations may fine-tune their SEO efforts for optimum ROI by understanding which KPIs to focus on.
Start measuring the traffic, conversion rate, and organic search ranking if you want to quantify your eCommerce SEO success. Understanding which KPIs are most important to your organization allows you to fine-tune your SEO efforts for optimum ROI.
Finally, the performance of eCommerce SEO may be determined by traffic volume and organic search ranks. You may get a fair indication of how well your website is performing in terms of search engine optimization by studying these two characteristics. If you notice a drop in traffic or rankings, it may be time to rethink your SEO strategy.
We offer two services:
- eCommerce Shopify
- eCommerce WooCommerce