A Simple Guide To Choosing A Domain Name

I’ve blogged before on getting a Hong Kong domain and the importance of selecting the right name.

Having a good domain name – or perhaps better said, a “memorable domain” can only help with your Hong Kong SEO efforts.

There has been much debate on which factors are the most important when determining what domain to purchase.

Choosing a domain name should be deeply tied to the business plan and the vision of the company. A domain can be chosen for its advantages in Search Engine placement, a company’s brand, or as a description of a general term. One must consider a domain’s size, pronunciation, how memorable it is, and if the name is taken in other similar forms or extensions. For example, if one registers a domain.net, but the domain.com is taken and developed, creating a brand for domain.net would be very dangerous and might end up being confused for its .com counterpart.

Search Engine Placement Domains

The purpose of these domains is to rank high in the search engines because the actual domain name contains the keywords being searched for. Search Engine domains are very rarely brandable and are mostly used exclusively as side Internet properties to redirect traffic to the main site.

Brand Domains

When coming from the offline business into the online, the obvious choice for brand domains is the offline brand name as .com and/or .country extension.

Country extensions, like here in Hong Kong with the .hk and .com.hk are used in countries where there is more popularity in their country extension than on the .com. In the case that no previous brand existed before moving online, one must be very creative in the approach of a brandable name.

At this point, there are millions of domain names registered, and many times, one finds that the desired domain is taken. There is a consensus among most Internet domain experts that the shorter the domain, the better. A domain that is about 5 letters long is highly desirable for a brand. However, the domain must sound right as well.


Choosing the “right domain name” for your website can appear frightening in the beginning.

After all, it’s a very essential decision. Nonetheless, you’ll locate that with a little research as well as the right devices, the process is remarkably approachable.

To pick a domain for your internet site, all you are required to do is follow these four actions:

  • Pick one or more keywords that represent your website.
  • Use a domain name generator to browse your options.
  • Select the most effective domain name based upon some simple standards.
  • Register your brand-new domain.

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