Cold (Outreach) Lead Generation. Three Basic Errors.

Let’s get to straight to the point: no one likes being sold to. Period. The one thing that we all need, regardless of the business we’re in, are leads. Leads, and revenue, are the lifeblood of any business. Without revenue, which stems from lead generation, the business will come to a grinding halt. When it …

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Hong Kong Digital Marketing Events in 2021

There’s little having a page dedicated to marketing events in Hong Kong in 2020 for obvious reasons – COVID-19. However, digital marketing events and conferences are coming back with a vengeance in 2021 onwards. Update! In 2021 it seems that we’ve left off where we were in 2020 regarding conferences going ahead, i.e. they basically …

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