I mostly blog about local Hong Kong SEO news and information; however – in this post, I just want to outline some of the basic steps that you can take to boost your online presence.
If you want a more detailed tutorial on how to do SEO I’d suggest this post.
So, here are the quick-fire six areas of expertise you should be looking into:
Create a GMB (Google My Business) Account
Google My Business (GMB) is a free service provided by Google that enables business owners to manage their online presence across the search engine and the company’s growing array of utilities. SEO pros with years of experience employ GMB listings to execute a location-based plan.
Creating a GMB listing is the first step toward achieving success in local search.
Why? Because GMB’s have the most influence on companies looking for local visibility.
Google’s Local Search tool reaffirms the need for a GMB listing for both new and existing companies.
Increase Traffic with Paid Ads
Paid search advertising is an efficient and simple approach to attract visitors to your site and increase your online visibility.
Pay-per-click advertisements, often known as PPC ads, allow you to pay for display adverts on search engines that show in the sponsored results portion of the search page.
This is also an excellent way to obtain visibility since most people click adverts while looking for something to buy online.
It’s crucial to remember that when you use PPC advertisements, you’re employing search phrases and keywords to promote and define your brand above your competition.
If your budget allows, employ long-tail keywords in PPC advertisements in conjunction with your SEO efforts to drive more quality visitors to your website and help your business expand online.
Improve Your SEO
You might have the most gorgeous website with the most captivating marketing material, but without proper SEO, all of your efforts to establish an online company presence will be futile.
You need to stand out – and that’s where your creative SEO comes into play.
You may improve your website rating by producing helpful material on a regular basis and employing precise keywords related to your sector.
Because most internet visitors don’t go past the first few pages of search results, it’s vital to prioritize SEO for your website in order to maintain a high position.
Create Social Media Buzz
Social media networks such as LinkedIn, Instagram, Twitter, Facebook, and YouTube may be extremely beneficial in increasing your online visibility.
All you need to do is create a buzz or anything that piques the interest of your target audience so that you can simply spread the word about your internet company and get everyone talking about it.
Look for themes relating to your business and publish high-quality material to create a buzz on social media. If you don’t know where to begin, look for current trends and build exceptional content around them.
Improve the User Experience of Your Website (UX)
Consumers have a plethora of alternatives with so many internet firms fighting for their attention. As a result, if you don’t want your potential clients to abandon your website, it’s critical to optimize its user experience.
UX is very important to search engines and should be one of your top goals if you want to increase your online company exposure.
Keep in mind that even a few seconds of page loading delay might affect client satisfaction. As a result, websites must be simple to use. You can evaluate how your website is being used and the areas that need to be improved by using data analysis and heat map technologies.
Get Your Business Listed in Online Directories
When it comes to online presence, don’t underestimate the power of internet directories. Businesses may generate more traffic and reach their target audiences more effectively by using key directory websites.
These directories can assist you in ranking organically and relevantly for local queries.
An example of the Hong Kong digital marketing agency listings that I made; something that Google seems to like since it ranked me high for local SEO search terms.
The key to success with internet directories is to choose those that give actual value to your organization. These directories not only advertise to website owners like you, but they also market to potential clients. Just be sure to employ renowned internet directories to efficiently develop an online presence.
Increasing your internet company presence can help you reach a global audience in ways that traditional promotion or advertising cannot. So, if you want to build your online business, make a note of those techniques to increase your online presence and see the difference in terms of outcomes.