Google’s algorithm updates to their local listings have made it more difficult than ever for webmasters to be included in the listings. Unfortunately, there is no easy method to get highlighted, therefore every firm must rely on strong local SEO performance to improve its online visibility.
Local search engine results pages (SERPs) are fiercely competitive, and Google has tweaked its sponsored advertisements to push organic results to the bottom of the SERPs.
This means that SEOs will have to put in double the effort to achieve the desired outcomes. Fortunately, the news isn’t all awful. To have a significant impact on your organic search results, SEOs only need to make a few changes to their local SEO plan.
I’m going to give you some pointers on how to strengthen your local SEO strategy!
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Local Search On-Page Optimization
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Fundamentally, a good SEO approach begins with keyword research, but here are three “quick wins” you can do to improve your local SEO strategy.
The “Near” Parameter
Incorporate the “Near Me” parameter. SEOs add the modifier “Near Me” to the end of their title metadata, URL, and meta description. This will garner results that would have shown up if you were actually near that location.
UULE Parameter
‘uule’ parameter. Each search query can be accompanied by a base64, which is essentially an encoded version of a location’s “canonical name.”
Using GPS Coordinate Software
The usage of the software that targets GPS locations is one of the simplest and most accurate ways to geo-target your keywords.
Once you’ve identified your target keywords, it’s time to go to work. You should create content that is explicitly targeted towards low-competition keywords, and constantly remember to include them in your HTML tags and anchor text.
Link Building Opportunities
It is common knowledge that a strong link-building strategy is necessary for a successful SEO campaign. As a result, anytime you conduct local SEO, it is also a priority. Unfortunately, acquiring organic connections and growing them takes a lot of work. In order for influencers to trust you and the information you post, you’ll need to establish a feeling of authority through your content.
You may take advantage of this link-building opportunity if an influencer considers your material to be high-quality and relevant. It’s not simple to get influencers to connect to your material, but it’ll be worth the effort and time. Concentrate on working with influencers and finding additional strategies to boost your brand’s online reputation.
Helping webmasters find and fix broken links in their material is an easy method to earn some high-quality backlinks. Investigate high-performing postings in your field to see whether they have broken links, then contact the webmaster to inform them about the broken connection and offer your own website as a replacement.
Research Your Competitors for Link Opportunities
Find out which websites are linked to your rivals using your favourite competitor tracking tool. This method can help you get more backlinks for your local SEO campaign.
Here’s how to do it:
- Look for websites that connect to your rivals but not to you;
- Check the domain authority of the inbound links to your competitor’s site;
- Compile a list of the most important and relevant domains;
- Run an outreach campaign to acquire the same (or better) links
Ensure NAP Consistency
It’s critical that your NAP (name, address, and phone number) be consistent across all of the websites where it’s published. To keep track of your citations, you can utilize rank tracking software. If there are any inconsistencies, contact the site owner of that specific domain right once and request that the inconsistency be corrected. NAP is one of the most essential variables for both local listing and organic rankings because it is part of on-page signals.
Google My Business Listing
Your Google My Business page is undeniably the most essential ranking criteria for your local list rating, and it is imperative that you improve it.
All you have to do is complete the following steps:
- Claim (or create) your Hong Kong business profile;
- Update your company’s information;
- Make sure everything is correct (especially with regards to the opening times);
- Include a link to your website;
- Upload fresh, high-resolution photos of your company
When you have published your local business profile, all that is required to optimize it is to acquire reviews from satisfied customers and to have citations for local listings.
Encourage Customer Proof
The quality and quantity of your social evidence, like as reviews, case studies, and testimonials, can have a significant impact on how highly your website is ranked. Typically, these are copies that assist clients in deciding whether or not they will use the services that you offer.
Obtaining and encouraging customer evidence requires work, therefore here are some strategies that you may use to increase the rate at which you receive customer proof:
Provide Them With Opportunities To Create Links
If you provide your consumers the opportunity to develop links, a good number of them will take you up on your offer if you provide them with the opportunity. Your customers have the same goal as you do, which is to increase their link popularity. It will result in free publicity for them, while it will bring you greater involvement.
Encourage Customers To Give Reviews
Incorporate a QR code into your business cards and receipts, hand out some pamphlets, and personally inquire as to whether or not clients are currently in your establishment.
Request Reviews
You can’t expect a review from every single person you contact, but all it takes is a few enthusiastic responses to begin things moving in the right direction and start establishing a stellar reputation.
Structured Data Markup
If you want your company to be displayed in the local Knowledge Graph panes of the Google Search Engine Results Pages (SERPs), you will be required to use structured data markup. The snippet that is displayed in the search engine results pages (SERPs) also assists your visitors in locating your NAP and reviews.
It is essential to bear in mind that you will need to utilize various markups in order to cater to the requirements of various platforms. Google’s search results are organized with schema, whereas Open Graph is utilized for websites related to social media. The best part about this is that there is software that can be found on the internet and downloaded for free that will assist you in managing all of your markups in one location.
Manage Your Image and Video Ranking
The majority of SEOs that I am familiar with track metrics such as the rate of visits and the click-through rate (CTR), but only a select few are aware that, provided they have a good rank tracking program, they can also check up on their picture and video ranks.
You may improve the quality of photographs by compressing them, which will result in a smaller image file overall. In addition to this, check to see that they are structured correctly (the extension should be either.jpg or.png), and then compress them using a program that will keep their quality intact.
You may improve your videos’ search engine optimization by making their titles and metadata more “clickbait,” also known as clickable; moreover, including a keyword in these elements is highly recommended. Incorporating one-of-a-kind thumbnails and transcribing the text from your video are two more things that can help YouTube index your videos more effectively.
Key Takeaway
You should begin on a modest scale and gradually increase your efforts until you achieve success in local SEO. When you have learned the fundamentals of SEO, you will have a great deal of free time to devote to learning more sophisticated techniques. Continue experiencing issues with your local search engine optimization rankings? Talk to me about it in the comments section below or send me a note, and let’s try to be of assistance to one another.