Its mission is to guide marketers through the profound changes brought about by the rise of the internet, big data, and artificial intelligence. They help brands leverage data to improve marketing, media, and customer experience, through a combination of specialized consultancy and technology services. They’re a global team of over 200 digital strategists, tracking and media specialists, backed by engineers and data scientists, who provide support to marketing teams in every industry.
Former Google executives formed 55 in 2010, and it is now a proud member of You & Mr. Jones, the world’s first BRANDTECHTM company.
From their eight offices in New York, London, Paris, Hong Kong, Shanghai, Geneva, Shenzhen, and Taipei, they work through three time zones. They choose the name 55 because of a crucial statistic that they see across brands: 55 percent of customers who visit a store would leave with a purchase, which is much higher than on e-commerce websites.
Their goal is to assist brands in closing this gap by using digital assets. The magic happens when you use data to build synergies between the online and offline worlds to help your business grow; digital is not in competition with brick-and-mortar boutiques.
- Strategy Consulting
- Data Architecture
- Media Consulting
- Customer Experience
≫ Digital Marketing and Growth Hacking
Agency Tagline: We help brands leverage data and technology to craft superior brand experiences
Hong Kong, Hong Kong/ China, SAR